HomeBiz_Bites

September 9, 2009 Issue

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Welcome to HomeBiz_Bites

Formerly Dee's Helpful Info.

Wednesday  September 9, 2009

ISSN 1544-998X Library of Congress Copyright 2009,
All Rights Reserved

Published by Donna Sweat

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In This Issue


A. Top Sponsor Ad
B. Privacy Policy
C. In This Issue
D. Introduction
E. Feature Article
F. Subscriber Biz_Bites
G. Recommended Resources
H. Ezine Ad Swaps
I. Editor Comments
J. Advertising Options!
K. Disclaimer

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Introduction


I am now publishing online with a better look.
Today, it's an article about pages to include in your website.
Be sure to check the blog out in your ready notice for
those learning html or just brushing up.

Enjoy todays issue!

Donna Sweat
Email Me
BizWizEboo ks


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Feature Article


 Pages to Include in Your Website
 by ©Erin Ferree

 Building a Website may appear to be very complex, but it's
 really an easy process. The best way to start is by
 developing a map of the pages and content that you want to
 include. This depends upon the type of business you have,
 and how informative you want your Website to be. Below is a
 list of sample pages for you to review while you plan out
 your site.

 Essential pages

 As a bare minimum, your business Website should include
 the following pages:

 • Home Page — Read more about the design of your home page.
 • About Us and, if appropriate, About Our
 President/Principal
 • Our Services — This is a listing of the different
 services or products you provide, along with a short
 description of each. If your products or services require
 more in-depth descriptions, link to separate pages for more
 information.
 • Contact Us — This can range from a simple listing of
 your contact information to a more complex "intake form",
 with a range of questions on your prospect's needs.

 Create a different name for these Website sections if
 you'd like to add more personality to your site! For
 example, your About Us page can be titled, "Who We Are," or
 "About Us."

 Service- vs. Product-based businesses

 In addition to these basic pages, you may wish to include
 other pages. Services- and product-based businesses require
 different types of pages. If your company performs services
 for others, your business is a service-based business, and
 your site should include these pages:

 • Clients — Your clients can be presented in terms of
 specific client names or a more general industry listing.
 • Testimonials — These can be on their own page, listed on
 the client page, or distributed throughout the site.
 • Request a Quote or How to get Started with your service

 In service-based businesses, it's important to ground your
 claims and add to your credibility with a demonstration of
 your capabilities or skills. You can do so with these types
 of pages:

 • References — These are more formal and longer than
 standard testimonials.
 • Portfolio — This is appropriate for artists, designers,
 writers, and other creative professions.
 • Sound Clips—This is appropriate for entertainers, bands,
 DJs, and speakers.
 • Samples of our work — These are for other professions,
 as appropriate.
 • Resume(s).

 If your company sells products, your business is a product-
 based business. To provide your customers with quick and
 easy access to your products, your site should include:

 • Product Description(s) — Include photos, details,
 pricing, and "Add to Cart" capabilities.
 • View your Shopping Cart
 • Check Out

 Adding credibility

 Once you have these basic pages, the next step is to add
 credibility and information to your site. PR, news, and
 information pages can do this for you, providing visitors
 an incentive to return time and time again.

 • News — Include current as well as past articles on your
 company.
 • Pressroom — This is for press releases produced by your
 company.
 • Newsletters and/or Articles— These are written by your
 firm or principals and help provide you with "expert"
 status, as opposed to articles written by outside sources.
 • Media or Press Kit — This area would contain a company
 backgrounder, logos, photos, and tools that others may use
 when writing articles about your company.
 • Audio clips— These would be sound clips of you talking
 about your business makes your Website more personable. You
 could also provide audio testimonials for more punch.
 • Video Clips— According to Web trend forecasters, a video
 testimonial is quickly becoming the next hot item for
 building credibility.
 • Frequently Asked Questions (FAQ), or Ask the Expert

 Additional business pages may also be appropriate,
 depending upon the type and size of your business:

 • Company Mission
 • Company Vision
 • History
 • Case Studies
 • Why Choose Us?
 • Bios of your Team Members
 • Jobs or Opportunities
 • Map and/or Directions
 • Events/Classes/Workshops — This page would include
 details about, as well as the schedule of and sign- up for
 various company events open to the public.
 • Downloads — These are PDFs, brochures, presentations,
 and software demos or programs.
 • Statistics Research or Studies — Either conducted by
 your firm, or related to your firm, clients or industry
 • Pricing — If you sell products, your pricing should be
 listed in your shopping cart. For service-based businesses,
 whether or not you list your pricing depends upon the
 standards in your industry; you don't want to price your
 services on your site if you don't have to.

 Additional Information Pages

 • Recommended Books — Linking these to a reseller account
 through Amazon.com can generate extra revenue for your
 business.
 • Resources — Other services that are compatible with
 yours, or links to places online where you can learn more.
 • Links — Exchanging quality links with other sites can be
 a good way to increase your search engine rankings.

 We hope that this list is helpful in your website planning
 process!

 About the Author: Erin Ferree is a brand identity and
 marketing design strategist who creates big visibility for
 small businesses. Through her customized marketing and
 brand identity packages, Erin helps her clients discover
 their brand differentiators, then designs logos, business
 cards, and other marketing materials and websites to
 reflect that differentiation, as well as to increase
 credibility and memorability. As the owner of elf design,
 Erin is passionate about helping small business owners
 stand out in front of their competition and attract more
 clients. Hundreds of small business owners across the US
 and Canada have relied on Erin to create content and
 visuals that support their brands.
Elf Design


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Subscriber Biz_Bites


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Recommended Resources


Free Internet Marketing and SEO Tools
Tools

Create Pdf from Adobe
Convert your documents to PDF for FREE!


Create Pdf

If you're looking for software applications for that home
office, but can't afford the pricey Microsoft Office Suite,
download the f.ree office suite from OpenOffice.org. It's
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to distribute.
Open Office

Express yourself. Start a blog. Our stats are designed to
give you up-to-the-minute data about your visitors:
how many there are, where they’re coming from, which posts
are most popular, and which search engine terms are sending
visitors to your blog.
Wordpress Blogs

Boogie Jack's Web Depot
Boogie Jack's Web Depot is a webmasters resource center,
and fun place to be. I highly recommend it!
Boogie Jack


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My Personal Resources


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Contact Info

HomeBiz_Bites published by Donna Sweat
Email
Website

416 Desmond Street
Sayre, Pennsylvania 18840 © 2009

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Disclaimer

I am not responsible for any content, accuracy or legality
of any ads or articles published in this ezine other than
my own. Though I try to shape the tone of all ads with our
submission guidelines, It is not possible to re-check all
the programs being offered. So, please respond to each
opportunity that you are interested in with caution.
Thank you.  

Contact Me Here! EMail To

Copyright © 2009 - All Rights Reserved
Donna Sweat, Publisher

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CONTACT INFO


Contacting Us.

You can contact me by mail at:

Donna Sweat
416 Desmond St
Sayre,Pa 18840

Email Me

Tel. 570-888- 3119

 



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