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Welcome to HomeBiz_Bites
Formerly Dee's Helpful Info.
Wednesday September 9, 2009
ISSN 1544-998X Library of Congress Copyright 2009,
All Rights Reserved
Published by Donna Sweat
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In This Issue
A. Top Sponsor Ad
B. Privacy Policy
C. In This Issue
D. Introduction
E. Feature Article
F. Subscriber Biz_Bites
G. Recommended Resources
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Introduction
I am now publishing online with a better look.
Today, it's an article about pages to include in your
website.
Be sure to check the blog out in your ready notice for
those learning html or just brushing up.
Enjoy todays issue!
Donna Sweat
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Feature Article
Pages to Include in Your Website
by ©Erin Ferree
Building a Website may appear to be very complex,
but it's
really an easy process. The best way to start is
by
developing a map of the pages and content that you
want to
include. This depends upon the type of business you
have,
and how informative you want your Website to be.
Below is a
list of sample pages for you to review while you
plan out
your site.
Essential pages
As a bare minimum, your business Website should
include
the following pages:
• Home Page — Read more about the
design of your home page.
• About Us and, if appropriate, About Our
President/Principal
• Our Services — This is a listing of the
different
services or products you provide, along with a
short
description of each. If your products or services
require
more in-depth descriptions, link to separate pages
for more
information.
• Contact Us — This can range from a
simple listing of
your contact information to a more complex "intake
form",
with a range of questions on your prospect's
needs.
Create a different name for these Website
sections if
you'd like to add more personality to your site!
For
example, your About Us page can be titled, "Who We
Are," or
"About Us."
Service- vs. Product-based businesses
In addition to these basic pages, you may wish to
include
other pages. Services- and product-based businesses
require
different types of pages. If your company performs
services
for others, your business is a service-based
business, and
your site should include these pages:
• Clients — Your clients can be
presented in terms of
specific client names or a more general industry
listing.
• Testimonials — These can be on their
own page, listed on
the client page, or distributed throughout the
site.
• Request a Quote or How to get Started with
your service
In service-based businesses, it's important to
ground your
claims and add to your credibility with a
demonstration of
your capabilities or skills. You can do so with
these types
of pages:
• References — These are more formal
and longer than
standard testimonials.
• Portfolio — This is appropriate for
artists, designers,
writers, and other creative professions.
• Sound Clips—This is appropriate for
entertainers, bands,
DJs, and speakers.
• Samples of our work — These are for
other professions,
as appropriate.
• Resume(s).
If your company sells products, your business is
a product-
based business. To provide your customers with quick
and
easy access to your products, your site should
include:
• Product Description(s) — Include
photos, details,
pricing, and "Add to Cart" capabilities.
• View your Shopping Cart
• Check Out
Adding credibility
Once you have these basic pages, the next step is
to add
credibility and information to your site. PR, news,
and
information pages can do this for you, providing
visitors
an incentive to return time and time again.
• News — Include current as well as
past articles on your
company.
• Pressroom — This is for press releases
produced by your
company.
• Newsletters and/or Articles— These are
written by your
firm or principals and help provide you with
"expert"
status, as opposed to articles written by outside
sources.
• Media or Press Kit — This area would
contain a company
backgrounder, logos, photos, and tools that others
may use
when writing articles about your company.
• Audio clips— These would be sound clips
of you talking
about your business makes your Website more
personable. You
could also provide audio testimonials for more
punch.
• Video Clips— According to Web trend
forecasters, a video
testimonial is quickly becoming the next hot item
for
building credibility.
• Frequently Asked Questions (FAQ), or Ask the
Expert
Additional business pages may also be
appropriate,
depending upon the type and size of your business:
• Company Mission
• Company Vision
• History
• Case Studies
• Why Choose Us?
• Bios of your Team Members
• Jobs or Opportunities
• Map and/or Directions
• Events/Classes/Workshops — This page
would include
details about, as well as the schedule of and sign-
up for
various company events open to the public.
• Downloads — These are PDFs, brochures,
presentations,
and software demos or programs.
• Statistics Research or Studies — Either
conducted by
your firm, or related to your firm, clients or
industry
• Pricing — If you sell products, your
pricing should be
listed in your shopping cart. For service-based
businesses,
whether or not you list your pricing depends upon
the
standards in your industry; you don't want to price
your
services on your site if you don't have to.
Additional Information Pages
• Recommended Books — Linking these to
a reseller account
through Amazon.com can generate extra revenue for
your
business.
• Resources — Other services that are
compatible with
yours, or links to places online where you can learn
more.
• Links — Exchanging quality links with
other sites can be
a good way to increase your search engine
rankings.
We hope that this list is helpful in your website
planning
process!
About the Author: Erin Ferree is a brand identity
and
marketing design strategist who creates big
visibility for
small businesses. Through her customized marketing
and
brand identity packages, Erin helps her clients
discover
their brand differentiators, then designs logos,
business
cards, and other marketing materials and websites
to
reflect that differentiation, as well as to
increase
credibility and memorability. As the owner of elf
design,
Erin is passionate about helping small business
owners
stand out in front of their competition and attract
more
clients. Hundreds of small business owners across
the US
and Canada have relied on Erin to create content
and
visuals that support their brands.
Elf Design
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Recommended Resources
Free Internet Marketing and SEO Tools
Tools
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If you're looking for software applications for that
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Express yourself. Start a blog. Our stats are designed to
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visitors to your blog.
Wordpress
Blogs
Boogie Jack's Web Depot
Boogie Jack's Web Depot is a webmasters resource center,
and fun place to be. I highly recommend it!
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