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Welcome to HomeBiz_Bites

Formerly Dee's Helpful Info.

Wednesday  October 7, 2009

ISSN 1544-998X Library of Congress Copyright 2009,
All Rights Reserved

Published by Donna Sweat

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In This Issue

A. Top Sponsor Ad
B. Privacy Policy
C. In This Issue
D. Introduction- Today's Quote, Cool Quiz
E. Feature Article
F. Subscriber Biz_Bites
G. Recommended Resources
H. Ebooks On Our Website
I. Personal Resources
J. Ezine Ad Swaps
K. Answer The Question For A Free Ebook
L. Editor Comments
M. Advertising Options!
N. Disclaimer

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Introduction

Hope your week is going fine. Did some fall cleanup
outside today and now I found I have aches all over.
Hummm..Don't overdue it. I've been working on a free
ebook page(s), soon to come and perhaps an ezine or
blog site directory.

Enjoy todays issue!

Donna Sweat
Email Me
BizWizEboo ks

Quote of the Day

"It is better to train ten people, than to do the work of
ten people. But it is harder."
- Moody

A Cool Quiz!

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Feature Article

10 Affiliate Marketing Management Tips

Author: Jeremy Gislason

Discover the answer to the 10 most common Affiliate
Marketing Management Questions, read on to learn more...

Discover The Answer To The 10 Most Common Affiliate
Marketing Management Questions

1. Is affiliate marketing right for my business?

Affiliate marketing is one of the most powerful and
effective means of gaining new customers, regardless of
your product or service. Affiliate marketing exposes your
business to new customers and can get you out of your
marketing rut. Additionally, when you initiate an affiliate
marketing campaign, you’re in control. You determine the
commission rate you pay and pay only when your affiliates
make a sale. It’s a no loss operation for you because you
only pay when a sale is made.

2. What are the startup costs?

When you start an affiliate program you have the choice of
handling the operations yourself or having it managed by an
affiliate network. The costs for either choice are
reasonable and generally start around a few hundred
dollars. Additionally, as a business owner don’t forget
that many of your costs may be tax deductible. To start an
affiliate marketing program in house, costs will include:

Affiliate management software

Affiliate marketing support including a website that
answers affiliate questions and a means for them to contact
you if any issues arise.

Affiliate marketing materials including banner ads, copy,
coupons, and promotional content.

An affiliate marketing contract agreement

Tracking software to track cookies, click throughs,
payments, etc…

If you choose to hire an affiliate network to handle your
program they generally charge a flat fee or a percentage of
what you pay out each month.

3. How much time will it take out of my workday/workweek?

Most experts agree that it will take you about an hour and
a half each day to manage your affiliate program. They also
recommend you to budget more time in the first few months
of your program, approximately two to three hours a day.
Even the most efficient affiliate managers spend about 45
minutes a day managing their affiliate program.

Professional affiliate managers generally spend an average
of 40-80 hours a month dedicated to managing, tracking and
promoting your affiliate program.

4. Should I use an affiliate network?

Do you have an extra 3 hours a day for the next two or
three months? Do you have an hour a day to devote to
managing your program after the initial three month program
is complete? An affiliate network, while it may be a bit
more expensive on the outset, can help you focus your time
on other profit generating tasks. Additionally, an
affiliate network can help expose your affiliate program to
a wide variety of experience affiliates, which means more
money in your bottom line and more exposure overall.

That being said, there are a tremendous number of
effective in-house solutions including some you’re likely
already familiar with like 1shoppingcart.com and
affiliatepro.com. These programs will help you stay 100% in
control of your affiliate program and are effective at
managing your program.

5. How should I pay affiliates? What type of commission
works best?

This is a very important decision because it not only
affects your profits, the right commission rate will help
you recruit top-notch affiliates. The general rule of thumb
is to set your default commission rate at a rate you can
afford to pay while leaving room for time limited
commission increase offers, promotions, and private offers.
For example, if you can afford to pay 50% of your gross
profit margin, pay 25% instead and tier it so that after a
sales goal is reached they earn 30% or you can bump it up
to 50% during the holidays or during typically low sales
times.

6. How do I recruit affiliates?

Your customers may be your best affiliates. After all,
they already appreciate and enjoy your products or
services. A simple link on your website is a good place to
start. Here are a few ways to find quality affiliates:

Online forums. These are excellent places to meet and
greet and connect with like minded individuals. They’re
also a good resource for affiliates who are interested in,
motivated, and qualified to sell your products and
services. Using a forum, you can announce your affiliate
program. Be careful to not ‘sell’ on the forum as most
forums look down on this and may kick you off.
Additionally, you can include a link to your affiliate site
in your signature.

Find websites that link to your competitors and approach
them about being an affiliate for you. Likewise, you can
find affiliates using your favorite search engine and
contact them about joining your program.

One last way is to join an affiliate network or become
listed on an affiliate directory. This will ensure that
affiliate marketers who are searching for new products and
services to promote. However, keep in mind that many
beginner marketers also seek products and services to
promote via affiliate directories and they may lose
interest and motivation before they ever make a sale. This
isn’t a strong deterrent because they don’t get paid unless
they make a sale, however it should be noted.

7. What is the best way to communicate with my affiliates?

Email is the general tool of choice, which makes an auto
responder a fantastic tool for basic emails like the
welcome email, introducing promotions, coupons, sending
links and banner ads, and answering Frequently Asked
Questions. It is also generally advisable to have an email
address, fax number, and telephone number available for
when affiliates have questions that are not answered by
your frequently asked questions web page or when they
simply want to speak with you.

8. How do I motivate affiliates?

Money motivates no doubt about it. That being said,
affiliates are also motivated by feeling that they’re
important to you. This means when they ask for your time,
you give it. Additionally, promotions, bonuses, prizes,
contests, and commission increases are all tools to
motivate and inspire affiliates. Constant communication,
like sending a weekly or monthly Ezine, will also help
remind your affiliates that you’re out there and invested
in their success.

9. Do I need to hire an affiliate manager?

The answer to this question really depends on your needs.
How large is your company? Do you have the time to manage
your program? Do you have the skills to manage your
program? An affiliate manager is the person that:

Recruits affiliates

Communicates with affiliates

Develops, tracks, and reports on promotions

Develops programs to enhance affiliate program

Motivates affiliates

Tracks sales and pays affiliates

Monitors your competition

These are all extremely important functions and if you
have the time to handle them yourself, excellent! If you do
not, then consider hiring an affiliate manager.

10. How do I find/hire an affiliate manager?

Outsourcing an affiliate manager is fairly easy to do.
There are hundreds available with a quick online search.
You can ask associates, inquire at online forums, or post
an advertisement seeking someone to fill the position.
Depending on the complexity of your affiliate program, you
could consider a well qualified virtual assistant for the
job. The skills your affiliate manager will need are:

Organizational skills

Communication skills

Attention to detail

Knowledge of online business, internet marketing, and
basic ecommerce operations

Basic html and graphic experience are a plus

Because they’re going to be representing you, you’ll want
to make sure they’re personable.

ABOUT THE AUTHOR:

Jeremy Gislason is a leading expert on membership sites,
marketing and online business. For more Business
Strategies, Resources and Affiliate Manager Software visit
MemberSpeed.com

Article Source: Click Here

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HomeBiz_Bites published by Donna Sweat
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Sayre, Pennsylvania 18840 © 2009

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Disclaimer

I am not responsible for any content, accuracy or legality
of any ads or articles published in this ezine other than
my own. Though I try to shape the tone of all ads with our
submission guidelines, It is not possible to re-check all
the programs being offered. So, please respond to each
opportunity that you are interested in with caution.
Thank you.  

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Copyright © 2009 - All Rights Reserved
Donna Sweat, Publisher

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