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Welcome to HomeBiz_Bites

Formerly Dee's Helpful Info.

Wednesday  November 18 , 2009

ISSN 1544-998X Library of Congress Copyright 2009,
All Rights Reserved

Published by Donna Sweat

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In This Issue

A. Top Sponsor Ad
B. Privacy Policy
C. In This Issue
D. Introduction- Today's Quote, Cool Quiz
E. Feature Article
F. Subscriber Biz_Bites
G. Recommended Resources
H. Ebooks On Our Website
I. Personal Resources
J. Ezine Ad Swaps
K. Answer The Question For A Free Ebook
L. Editor Comments
M. Advertising Options!
N. Disclaimer

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Introduction

Warm Regards,
Donna Sweat
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BizWizEboo ks

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Feature Article

Does Google PageRank Count Anymore?

Being a full-time SEM (Search Engine Marketer) I have been
conditioned like Pavlov's dog (not a pretty picture) to
jump every time Google twitches.

Lately Google has been doing a lot of twitching.
Specifically, the rather startling news from Google
Webmaster Trends Analyst Susan Moskwa that Google has
ditched PageRank from Webmaster Tools.

"We've been telling people for a long time that they
shouldn't focus on PageRank so much; many site owners seem
to think it's the most important metric for them to track,
which is simply not true," states Moskwa. "We removed it
because we felt it was silly to tell people not to think
about it, but then to show them the data, implying that
they should look at it." (Source: WebProNews)

Now, for SEO reasons or for ranking in Google's index,
PageRank has long been eunuchified by Google. However, even
missing a few dangling bits, history has shown us, eunuchs
still wheel tremendous power. PageRank is no different.

Regardless of what Google wants to happen, PageRank is
still extremely important to anyone marketing on the web,
especially if you're selling SEO services or operating a
web business. Try selling SEO services when that little
green bar on your site is pointing to PR0 or worst yet,
pointing to a solid gray bar.

Obtaining a high PR7 or PR8 simply means more business and
revenues... regardless of how Google is or is not using
PageRank. People know how to count and they learned long
ago, a ten is a lot more than a big fat zero.

Placed against a PR1 site, a PR8 will win more respect in
the eyes of potential clients and can produce enormous
profits for the site owner and we won't even mention the
still widely practiced habit of selling links, which Google
is desperately trying to stop. Total and full elimination
of PageRank would be an honest start but it will still be
an uphill, if not an unwinnable battle, for Google to fully
eliminate link selling.

Even with my modest sites, I have turned down a small
fortune by not selling text links on any of my sites. When
I had a PR6 site instead of a PR4 - those link requests
were nearly doubled. So one can easily understand Google's
position and the need to downplay PageRank, if they want to
put even a small dent in all this link selling and buying,
which is still running rampant on today's web.

PageRank is Google's creation, and unless they remove it
fully from their system and the Google toolbar, then
PageRank still Counts. Actually, in the whole scheme of
marketing your website on the net, PageRank counts big
time. And in more ways than one.

There are several reasons why you shouldn't count PageRank
out.

For years Google has been downplaying the importance of
PageRank and states it's only one of about 200 ranking
factors which determines how Google ranks its index for
keywords. Obtaining top organic rankings for popular
lucrative keywords in Google simply means money in the
bank. Actually, even a movement of only one or two places
on those first page SERPs (Search Engine Results Pages) can
make a major difference to any online marketer's bottom line.

Now while you can have a lower PR number and still rank
above other higher PR pages for your chosen keywords, I
have even had many times when my PR drops but my actual
SERPs rankings in Google goes up, mainly due to building
related relevant backlinks. So PageRank counts little
towards your keyword rankings but it can't be totally
dismissed.

Mainly because, even if PR is just one ranking factor, in
close competitive keyword battles (I am presently fighting
tooth and nail for some very choice keywords) just one
ranking factor such as high PR can make the difference of
whether or not you get to the top spot. Big dogs are still
jumping and for those of us who know how to count, getting
a number one spot in Google makes all the difference in the
world.

Not only because Google controls roughly 80% of all search
engine traffic, but more importantly Google has established
unmatched credibility and brand recognition in the eyes of
potential customers visiting your site. Web users trust
Google. Web users look to Google for guidance and
direction. Web users believe what Google is telling them.
In the online world, rightly or wrongly, perception is
everything.

As an online marketer, I am completely amazed each day at
the marketing power Google now commands with web surfers
and with the general population. Google is king of online
search and no other search engine even comes close to Google.

PageRank is Google's ranking system, and in the eyes of
those who notice these things, it still wheels tremendous
influence and power. By default, PageRank is Google's
opinion of your site, and web users can count (at least to
10) and if Google believes people are still not counting
when it comes to PageRank, then they are fully mistaken.

About the Author: Titus Hoskins is a full-time
professional online marketer who has numerous niche
websites.

Subscriber Biz_Bites

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Recommended Resources

Find out some interresting things about your site like
Page Rank Alexa Rating Back Links Yahoo! Search Results
Click Here

Index of Lists - Sites to Submit Your Free Articles
Click Here

Have You Checked Out BlogCatalog's New Tool Section?
Because we want to provide the best resources to bloggers,
we recently rolled out a Tools Section that features
information and user reviews of widgets, platforms,
resources, services, and opportunities for bloggers.
Click Here

Where is Interactive Marketing Heading?
The State of the Online Marketing Suite in 2010
Click Here

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Contact Info

HomeBiz_Bites published by Donna Sweat
Email
Website

416 Desmond Street
Sayre, Pennsylvania 18840 © 2009

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Disclaimer

I am not responsible for any content, accuracy or legality
of any ads or articles published in this ezine other than
my own. Though I try to shape the tone of all ads with our
submission guidelines, It is not possible to re-check all
the programs being offered. So, please respond to each
opportunity that you are interested in with caution.
Thank you.  

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Copyright © 2009 - All Rights Reserved
Donna Sweat, Publisher

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