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Welcome to HomeBiz_Bites

Formerly Dee's Helpful Info.

Wednesday  November 11 , 2009

ISSN 1544-998X Library of Congress Copyright 2009,
All Rights Reserved

Published by Donna Sweat

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In This Issue

A. Top Sponsor Ad
B. Privacy Policy
C. In This Issue
D. Introduction- Today's Quote, Cool Quiz
E. Feature Article
F. Subscriber Biz_Bites
G. Recommended Resources
H. Ebooks On Our Website
I. Personal Resources
J. Ezine Ad Swaps
K. Answer The Question For A Free Ebook
L. Editor Comments
M. Advertising Options!
N. Disclaimer

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Introduction

This week's issue is late because my computer had some
issues. I have an article on evaluating a home business
this week.

Regards,
Donna Sweat
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Feature Article

How To Evaluate a Home Business Opportunity
By Frank Marafiote

How does someone know if a home business opportunity is
worth the effort?

Based on my 25 years of marketing and advertising experience
-- as a consultant to other businesses and a home business
owner myself -- here are what I consider the eight most
important questions you need to ask yourself before
deciding
on a home business:

1) Is is real?

I consider this the most important question. Thanks to the
web, people are frequently being offered opportunities that
do not really exist. Yes, they exist on a web page just
like an advertisement in a magazine exists. But is there
really a company? Products? A legal entity? Real customer?
Real software that works? A real office -- in a home or a
business with a telephone and people who work there?

2) Is there a need?

You will no doubt requires customers. Do they really need
your product or is their interest sole based on the fact
that you are their cousin or best friend? Would they want
this product from anyone other than you.
Create high/medium/low sales estimates.

3) Can the customer buy?

Wanting something and being able to afford it are two
different things. Can the people who want your product
really afford it?

4) Will the customer buy?

OK, I want your product, I can afford it, but will I buy
it?
Maybe there are risks or discomforts that are holding me
back. Maybe I think I can get a better deal. Maybe a better
product is coming out soon? You need to explore these
reasons or -- no sale!

5) Can you win?

Is the product competitive? On promotions? On Pricing?
Is the timing right? Is your company competitive?
In production? In your sales and distribution?
In management?

6) Is it worth it?

There are as many reasons for starting a home business as
there are people starting them. So let's take a first look
at this questions from the perspective of your lifestyle.
Will this opportunity offer you the chance to live your
dream live? That's an important question.

7) Is the return adequate?

Simple math. Are you getting back in income the level you
need to a) support the business, b) pay your bills,
c) have something leftover to use for your other goals?

8) Does it satisfy other needs?

These needs are often very unique to your situations:
an obsession about running your own show, putting your
daughter through college, getting an operation that you
needed, taking care of a sick relative.

Sure we can do more qualitative analytical stuff with
business and market numbers, but these questions are the
basics. Especially with #1 -- don't take shortcuts. If
something looks like a rock, turn it over! You might be
pleasantly surprise.

If you need help with your home business marketing plan,
consider taking our FREE email home business planning
course .
It is a 12-day program that will get you well on your way
to running a successful enterprise.

Last "to do" -- if you can, help another small business
owner. It's a big world out there and a land of plenty.
Don't be afraid to help. There's enough to go around for
everyone.

Author and marketing guru, Frank Marafiote, has helped
dozens of large and small businesses successfully market
their products. Along with an MBA and 25 years of
marketing experience, Frank manages a successful
marketing consulting firm, Emerge Communications. His
course, Home Business Marketing Planning, is available
free on the Men At Home web site.
More information about Frank and his marketing services
can be found at Blog and
ClickHere

Subscriber Biz_Bites

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"The Genuine Truth" Newsletter is full of free ebooks,
software and programs. We have articles by top internet
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Contact Info

HomeBiz_Bites published by Donna Sweat
Email
Website

416 Desmond Street
Sayre, Pennsylvania 18840 © 2009

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Disclaimer

I am not responsible for any content, accuracy or legality
of any ads or articles published in this ezine other than
my own. Though I try to shape the tone of all ads with our
submission guidelines, It is not possible to re-check all
the programs being offered. So, please respond to each
opportunity that you are interested in with caution.
Thank you.  

Contact Me Here! EMail To

Copyright © 2009 - All Rights Reserved
Donna Sweat, Publisher

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