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Welcome to HomeBiz_Bites

Formerly Dee's Helpful Info.

Wednesday  May 5, 2010

ISSN 1544-998X Library of Congress Copyright 2010,
All Rights Reserved

Published by Donna Sweat

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In This Issue

A. Top Sponsor Ad
B. Privacy Policy
C. In This Issue
D. Introduction
E. Feature Article
F. Subscriber Biz_Bites
G. Recommended Resources
H. Personal Resources
I. Ezine Ad Swaps
J. Editor Comments
K. Advertising Options!
L. Disclaimer

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Introduction

Again I'm late through no fault of my own. Just wish
these providers could get their act together. We pay
for services and they can't provide.

Todays issue holds some ways to promote your website
and great free ebooks.

Donna Sweat
Email Me
BizWizEboo ks

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Feature Article

by Rich S Williamson

Once you have a website online and Google has successfully
found and indexed it then it's time to start promoting your
site. Promoting your website could be considered a branch
within SEO (Search Engine Optimisation), hence there are
many other important factors that should be considered in
addition to the ideas described in this article.

Some of the benefits of promoting your website include:

• Finding potential new business
• Ensuring existing customers can find your online
information
• Maintaining a professional appearance
• Ensuring your competition doesn't have an advantage over
you

Here's a list of things you can do to help promote your
website.

1. Take advantage of existing paperwork and other items
that you distribute anyway. That means if you regularly
distribute any of the following: invoices, business cards,
packing slips, compliment slips, brochures, fliers,
calendars, promotional clothing, packaging, emails (in the
signature), or business letters, then you should include
your web address in all these places
If you are going to send it or give it away anyway, you
may as well give yourself some free advertising. Who knows
who'll see it. A good rule of thumb is "more means more" -
the more places you advertise your website, the more people
will visit.

2. Take advantage of existing advertising. If you already
have any newspaper ads, or Golden Pages / Yellow Pages ads,
then make sure they include your web address. (Note: make
sure the link to your website is functional - misspellings
can easily occur so the only sure way to be sure it works
is to test it!)

3. Are you a member of a professional association? Many
professional associations advertise their members, and if
yours does make sure your website is listed. The great
thing about professional associations is that they often
have some valuable PR (Page Rank - a Google ranking factor
which relates to the number and quality of links pointing
to a website). Your website may be able to inherit some
valuable PR by getting a link from such sites.

4. Online Directories. There are virtually endless amounts
of online directories that allow you to advertise for free.
Google uses the Open Directory (DMOZ) for generating the
information contained in some search results, so if you can
get your website listed here it's potentially beneficial.

(Note: DMOZ is notoriously difficult to be listed in
because all submitted sites are viewed by editors prior to
being listed to ensure they meet certain criteria. This
criteria is liberal at best in describing what is being
looked for, so it's difficult know exactly what constitutes
a worthy site. It's free to submit however, so there's
nothing to lose by submitting your site, even if it's not
included).

If you do a search for "Free Online Directory" you'll find
there are plenty more directories to list your website.

5. Classified ads. Classified ads are often free and
heavily viewed. Again just search for "online classified
ads" and you should get loads of places to list your site.
6. Local business listings. Many towns keep lists of local
businesses, and your business may already be listed. Make
sure there is a link to your website within the listing.

7. Do you have a social networking account (Facebook,
Twitter, Linked In, etc)? Make sure it contains a link to
your website. Did you know you can create a company account
on many of these sites? These sites will soon be (and may
already be) crawlable by search engines and information you
post there could be included in search results. These sites
can also be helpful to keep a friendly dialogue open
between you and your customers by giving them an informal
means to communicate with you and your business. If your
target audience is younger than 30 you should definitely
embrace the social media website.

8. Start a blog. If you know something that you think
would interest people then write about it in a blog (making
sure to include a link to your website if the blog is not
on your website). There are numerous free blogging
platforms such as Blogger.

9. Upload a video to YouTube. Google now includes videos,
images, maps and news in search results along with regular
website results, and studies have shown that viewers are
drawn to visual results (videos and images) before standard
search results.

If you can video some aspect of your business that may be
interesting to people (how-to videos are great, and
humorous videos are popular), then upload it to YouTube and
include some relevant keywords in the video description,
and of course a link to your website!

10. Are you active in any online forums or groups? If you
create a profile for yourself you can often add a link to
your website so that the link shows any time you post a
comment. Comment spam is generally frowned upon so make
sure you have some intelligent input before leaving loads
of spammy comments on forums.

11. Add a Google Maps listing. Quite often the top search
result in Google will be a map showing local business
listings, so this is a great way to get your business right
at the top of page 1 in Google. While there are no clear
instructions for how Google determines which businesses to
list in the map that it shows in the search results,
including relevant keywords in the business description and
category seems to help.

12. Pay Google to advertise. AdWords allows you to specify
a daily budget for advertising, and this may work really
well if you are selling something on your site.

13. Press Releases. Press releases are picked up by news
services and can potentially drive a lot of traffic to your
website. If you have a new product or service that you'd
like people to know about then this is potentially a great
way to tell people about it.

14. Do you have friends or business associates that can
include a link to your website? If you have a trusted
customer, supplier, or perhaps a company that offers the
same service in a different geographical region then agree
to advertise each others website.

15. Determine which searches you'd like to show up for and
see what's presently showing up. You may find some
unexpected places that you can advertise in as well - e.g.
it's not unusual to find free directory listings in the
search results.

Promoting your website is just a link in the Search Engine
Optimization chain. Be sure to consider all aspects of SEO
in order to get great performance from your website.

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About the author:

Rich Williamson is the owner of Click Me and offers web design
and Search Engine Optimization (SEO) services. Red Hot Web
Design provides a custom website design as standard and works with the
popular Content Management Systems (CMS) Joomla and
WordPress to ensure the customer has control over the
content of their website. We focus on giving great value
for money, and producing a website that is unique,
attractive and functional.

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Recommended Resources

Ebooks Free To Download!

5 Questions To Ask For Writing Great Web Content...That
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Wordpress Website Secrets

Let's say this ebook is definitely a big help as I needed
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Ebook Marketing For Newbies & Create Your Own Ebook
Three ebooks in one package and great material for anyone
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Ebook Marketing explains pricing,competition,meaning of
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Contact Info

HomeBiz_Bites published by Donna Sweat
Email
Website

416 Desmond Street
Sayre, Pennsylvania 18840 © 2010

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Disclaimer

I am not responsible for any content, accuracy or legality
of any ads or articles published in this ezine other than
my own. Though I try to shape the tone of all ads with our
submission guidelines, It is not possible to re-check all
the programs being offered. So, please respond to each
opportunity that you are interested in with caution.
Thank you.  

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Copyright © 2010 - All Rights Reserved
Donna Sweat, Publisher

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