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Welcome to HomeBiz_Bites

Formerly Dee's Helpful Info.

Wednesday  April 7,2010

ISSN 1544-998X Library of Congress Copyright 2010,
All Rights Reserved

Published by Donna Sweat

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In This Issue

A. Top Sponsor Ad
B. Privacy Policy
C. In This Issue
D. Introduction
E. Feature Article
F. Subscriber Biz_Bites
G. Recommended Resources
H. Personal Resources
I. Ezine Ad Swaps
J. Editor Comments
K. Advertising Options!
L. Disclaimer

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Introduction

Donna Sweat
Email Me
BizWizEboo ks

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Roland Leveille

Are you struggling online?
Well you need to get back to the basics of online marketing
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Feature Article

How To Set Up A Budget For Online Advertising

One of the key components to your success online will be
setting a budget to advertise. Many people actually forget,
in their rush to sign up for, or create a program or
product, that once that stage is complete, it will take
money to promote.

This article covers some of the methods for advertising
online, with insight into each type so you can set up your
budget appropriately. With so many potential possibilities
and arenas for online advertising, reading this hopefully
before you select your "home business" will be beneficial.
Too many individuals can quickly find themselves in over
their heads and/or out of money.

And, before we get started, do keep in mind one thing. The
program - be it a team effort or individual product - must
be advertised. Even the affiliate program that claims "no
this, that or the next thing" is going to go nowhere fast
if you do not allot x amount of money to promote it
yourself. It's unfortunate, but the truth. So... here we go:

Setting Your Advertising Budget Where and How Much

As stated above, when you join an affiliate program or
create a new web site or make your own product, advertising
money must be part of your success equation. Advertising
online is specific, and while many would also like to think
of it in terms of "marketing," advertising is different.

Typically advertising falls into the category of cold to
warm to hot. Let's start with the cold and work our way up.
By this I mean let's take a look at free ways to start
promoting and go from there.

It is super "cold" when you use pay to surf or free to
surf programs. You may think it's a warm market, but don't
be fooled. This "I'll look at yours if you'll look at mine"
approach is best used for branding. The fact is most people
enter their information and "surf" other people's web sites
to build up credits for their own account. When you put in
your information you are hoping for conversions. Just
remember, so is the person.

Surf Program Budget: Free to upgradable

Another form of cold advertising is the use of safelists.
Some may be responsive, but for the most part it is a legal
version of massive amounts of what would normally be
considered spam to the rest of us. Safelists, however,
consist of groups of people who have agreed ahead of time
to receive offers and emails from the rest of those within
that safelist program. Again, this is cold for the same
reason stated above. You are advertising your own "you've
got to see mine," but so does the other guy. The only hope
you've got is that yours IS better than his/hers, and they
convert.

Safelist Program Budget: Free to upgradable (typically
about $10/month on average)

The warm to hot markets for advertising gives you many
more options. Here are just a few viable directions:

1. Article writing and distribution
2. Ezine advertising and solo ads
3. Pay per click (ppc)

Article writing falls initially into the lukewarm
category. Once you have written and distributed enough
articles, and start to build a reputation for useful
information, it can definitely be a hot commodity. In
addition to becoming an authority either in a niche or on a
wide variety of subjects, articles - distributed well - are
search engine (hot prospects) friendly.

Keep in mind that your personal time to write is money, so
I cannot put a cost on that - only you can. Distribution
can also be done yourself or you can pay for submissions.
Just be careful in your choice of who distributes for you.
I've seen a company promise one thing (1000s of links in
the search engines) with the result being a grand total of
one (1) - yes you read that right - link.

Software is available, but targeting a handful of
authority article directories should be your goal.
Precision and planning, not a mass throwing your hard work
to the wind, needs to be executed at the article
distribution stage.

Article Budget: Free (with the caveats as stated above)

Ezine advertising falls into the warm to hot market for
your money. Ezine ads, and their branch off called solo ad
advertising, has been around for over a decade. They sprang
into existence when the first person to start a newsletter
or "ezine" starting building his or her list. Ezines
(online electronic magazines) typically have a primary
focus. Yet, like their real world counterparts - newspapers
- they tend to have their own "classified ads" section.

Also within the past decade, ezine mailing lists have
largely gone to the double opt-in variety. This means a
person deliberately makes a choice to receive that ezine
and its subsequent information on a regular basis. They
have chosen to be a subscriber, an active reader. The ezine
publisher, therefore, has a list of individuals who have
specifically requested his or her information.

Herein lies your chance to promote. With people used to
classified ads along with the news, your ezine ad is well
placed and most likely read. You do have to use the right
words to create the desired action, the click through to
the web site. It is the final destination that should be
powerful enough to "close the sale for you."

An ezine ad ranges in price. Regular subscribers (once
subscribed) often are given the opportunity to submit ads
for free as long as they remain active readers. Ezine
advertising services also exist to make it faster to
initially get your ezine classified ad to larger groups of
ezines.

The breakdown of ezine readers falls into four categories.
Subscribers/readers who:

1. Only signed up to read
2. Read and advertise
3. Only advertise
4. Are looking for their next potential opportunity.

Using ezines also has, in many cases, the added benefit of
your classified ezine ad archived on that web site. This
means when the search engine bot spiders that site, your ad
is included.

Ezine Advertising Budget: Free to extremely expensive when
you go directly to individual sources. Using a service
expect to pay $10 to $160 or more for faster, more
efficient delivery of your ad.

A note of caution: Not every ezine service keeps accurate
records. Some directories list ezines that no longer
publish - some not for years. When in doubt, contact the
ezine ad advertising owner and expect an answer,
personally, not just an auto-reply message.)

Your hottest advertising is a market - the search engines
themselves. There are two ways to get results from search
engines which are:

1. Natural search
2. Pay Per Click (PPC)

Above, you'll note the mention of ezine archived issues.
Your ad words end up in the search engines "naturally" via
that spidering. This costs you nothing except the original
investment in either time (hunting down the ezines
yourself) or money (selecting the proper ezine advertising
service to assist you).

Whether you are aware of it or not, every time you do a
search at Google, Yahoo! or any search engine of your
choice, some of the results returned are paid for - ppc -
results. (For those who know about pay per click, you must
be reading this for alternative methods.)

For those who do not know about PPC advertising you MUST
read up about it first. Do not just take the word of one
person that this is the way to go. Pay per click can be
very, very expensive in a very short period of time
(sometimes hours) if you do not know what you are doing.

Read! Each search engines typically supplies most of the
"need to know" information right on their sites. However,
there are little tips and tricks that only the "masters"
know. This information can either be paid for, or freely
found, with a massive amount of due diligence on your part
(use the search engines, use the natural results, check
some of the paid for advertising, but above all educate
yourself FIRST before jumping into PPC).

Pay Per Click is often deliberately made to "sound"
inexpensive. When someone tells you your costs can be
pennies on the dollar, while that is true, those pennies
can add up into 100s if not 1000s of dollars extremely
quickly if you don't first master the art of proper PPC
usage.

o You will need to master the art of proper keyword and
keyword phrase choices

o You will need to learn where, when, and how much to bid
for your choices.

o You will need to watch your account with an eagle eye or
suffer the consequences with a large credit card bill.

PPC Advertising Budget: As low as you want per day, though
typically an average budget is at least $5 a day (keeping
in mind that done improperly you can wipe out that $5 in a
matter of minutes with no results to show for the expense).

While this article covers a few major categories, there
are more ways to advertise online. However, in summary,
your best bang for your buck is classified ezine ad
placement - for obvious reasons. It is decisive, direct,
and permission-based. People opting to receive your
advertising, along with search engine indexing, make ezines
an excellent starting point for all online marketers.

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ABOUT THE AUTHOR

Theresa Cahill is the owner/operator of My Wizard Ads, an
online advertising agency started in 2001. Her website is
packed with advertising and marketing choices, all budget
friendly. One-on-one service is her specialty and she is a
huge proponent of setting budgets and sticking to them.

Copyright 2009 - Theresa Cahill. All rights reserved.

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Subscriber Biz_Bites

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Recommended Resources

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WebSite101 Free Web Tools for Small Business WebMasters
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Home Business Journal
Articles, news, and reviews of home office marketing
strategies, business startup, new technology and software
applications
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Useful Ebooks
The Art of Writing Classified Ads
Ultimate Ad Traker Tool v2.1
Unleash the Power of Ad Tracking
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Contact Info

HomeBiz_Bites published by Donna Sweat
Email
Website

416 Desmond Street
Sayre, Pennsylvania 18840 © 2010

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Disclaimer

I am not responsible for any content, accuracy or legality
of any ads or articles published in this ezine other than
my own. Though I try to shape the tone of all ads with our
submission guidelines, It is not possible to re-check all
the programs being offered. So, please respond to each
opportunity that you are interested in with caution.
Thank you.  

Contact Me Here! EMail To

Copyright © 2010 - All Rights Reserved
Donna Sweat, Publisher

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